According to the National Shooting Sports Foundation, over 16 million Americans identify themselves as gun enthusiasts. Whether you’re in the gun shop or shooting club business, this captive audience can be a goldmine for your business – but only if you know how to market.
Marketing different products and services require devising a unique and enticing strategy that aligns with the product offering and target audience. If you own a gun shop or shooting club, you know how crucial it is to differentiate yourself from your rivals and attract new customers. One way to do this is by offering unique and memorable items, like PVC patches.
PVC patches are an incredible marketing tool to feature your shop or club’s logo, slogan, or anything else that you want to use to promote your business. They’re also affordable and customizable, making them a great option for businesses on a tight budget.
Here are some excellent ideas for how you can use PVC patches for marketing your gun shop or shooting club:
1. Give them out for free
PVC patches make great promotional items because they’re relatively inexpensive and can be customized to feature your shops or club’s branding. You can give them out free at trade shows or other events or include them in goodie bags for new members.
You can make custom PVC patches of your business or shooting club logo and attach them on hats and shirts by either sewing them on or using Velcro to attach them to different clothing and t-shirts.
It’s a proven way to market your brand and ensure that people remember your name when they see it. Or, if you’re feeling extra generous, you can even give them away as rewards for existing customers who refer new customers to your shop or club.
2. Sell them in your shop
Another way to use PVC patches is to sell them in your shooting club or gun shop. You can sell them in packs, and people will happily pay a few dollars for a high-quality PVC patch that they can use to show their support for your business. It’s a great way to generate additional revenue and increase brand awareness simultaneously. Brands such as 5.11 Tactical, Magpul, and Streamlight sell PVC patches on their websites and stores.
3. Use them as rewards
If you run a shooting club, you can use PVC patches as rewards for members who participate in competitions or other events. You can also utilize them as prizes for contests or raffles. As a result, it’ll encourage people to get involved and show their support for your club. But don’t forget to add your website URL or social media handle to the patch so people can learn more about your business.
4. Give them to employees
Giving PVC patches isn’t only about internal marketing but also about boosting worker morale. It’s a surefire way to show your appreciation for their hard work and dedication. It also helps promote your business. You can give them to employees who have been with your company for a long time or as performance-based rewards. Remember to include your company’s logo or slogan on the patch, so people will know where they work.
5. Use them as marketing materials
In addition to giving them out or selling them, you can also use PVC patches as marketing materials. You can attach them to flyers or brochures to help promote your gun shop or a shooting club. Similarly, you can use them as part of a direct mail campaign. Add a PVC patch to your next mailer and include a coupon or discount code to encourage people to visit your shop or club.
PVC patches are a versatile and affordable marketing tool that can help you promote your gun shop or a shooting club. With a little creativity, you can use them in various ways to increase brand awareness and attract new customers.
6. Use them on social media
Don’t forget to use PVC patches on social media, as it’ll allow you to reach a wider audience and promote your brand. You can use them as an enticing element of a social media contest or give them away as prizes for people who share your posts. Or perhaps, you can use them to make your social media stickers. Just upload your patch design to a website, and they’ll print them for you. Fans can use them on their laptops, water bottles, shirts, caps, etc.
7. Give them to potential customers
Given their portability, you can give PVC patches to your potential customers, whether walk-in customers or those at promotional events. It’s a great tactic to introduce them to your brand and get them interested in your products or services. You can hand them out to people at trade shows, conventions, or other events. You can also include them in your new customer welcome kits. Nonetheless, ensure to include your contact information on the patch so people can reach you if they have any questions.
8. Use them as fundraising items
Last but surely not least, you can also use PVC patches as fundraising items. It’s a worthwhile strategy to raise money for a notable cause or support your local community. You can sell them at events or include them in donation kits. You can even use them as part of a crowdfunding campaign. Just have your mission statement or a call-to-action on the patch, so people will know how their donation will benefit society.
There are endless ways to promote a gun shop or shooting club using PVC patches. So, let your creativity ooze and develop unique, compelling ideas. If you need some inspiration, analyze what other businesses (especially your competitors) do. You can also check blogs for more ideas. And, if you’re feeling stuck, you can consult with a marketing expert.
So, there you have it, a few tried and tested ideas to help you market your gun shop or shooting club with PVC patches.